Sunday, July 18, 2010

The ambiguity of minimalist graphics










Degree of self-esteem












Characteristics of self-reporting












Punctuality












Approach to difficulties and challenges in life












Behaviour towards a source of gratification or need satisfaction












Amount of complaining, boasting and arguing



These graphics were developed by the designer Yang Liu to show cultural differences between Germany and China.

The design virtues are readily apparent, although a delicate balance is struck between being simple and being cryptic.

I think this series could have wider applications than broad cultural comparisons. Seen as a comparison of behaviour arising from personality types, the blue side of each pair succinctly represents behaviours based on rationality; the red side neurosis. I have labelled each graphic accordingly. The original context and message of the graphics can be seen at the link below.

http://www.brainpickings.org/index.php/2009/10/29/east-vs-west-yang-liu-infographics/

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