The technology of graphic design today affords infinite possibilities for poor results. This design for signage in a large public building is confusing and wasteful.
The at-a-glance reading of my position is simultaneously 4, 1, 14 (or possibly one raised to the fourth power), and 8. Despite its being heavy-handedly foregrounded by the choice of a bold sans-serif typeface at an enormous size relative to the sign’s dimensions, this is meaningless data unless and until the reader notices the tiny labels ‘level’ (rotated 90 degrees away from a comfortable reading orientation) and ‘pier’. The map suggests that the pier is something like a block in a larger complex of buildings. The scales of numbers from one to eight and one to four are redundant. I would classify the conceit of a number scale in this context as a subtle kind of kitsch façadism. A printed sign is nothing like an indicator in an old-fashioned elevator as it is static and an elevator's real position is variable. It is foolish to pretend that a static sign is a dynamic electronic display – and fatuous to borrow the conventions of antique, incandescent displays in an era when two-digit digital displays are the norm in elevators.
The presence of a large numeral 8 on the wooden column in this photograph remains unexplained by the sign.
There is not an uncomfortable chair in the east sunroom, as this sign suggests; the device next to the label ‘east sunroom’ is apparently meant to point downstairs. But its exaggerated simplicity of line simply makes it illegible. An arrowhead is legible in any orientation as it should be, because its purpose is to point equally well in any direction. Arrowheads are not broken and should not be fixed.
To wrap a sign giving directions around a 90-degree, outwards-facing corner is to interrupt the reader’s attempt to get an at-a-glance view of his or her position. When the reader attempts to get an at-a-glance view, the result will be exaggerated foreshortening of both text and images on the sign, and decreased legibility.
Above: Flawless signage at an international airport demonstrating the correct design of arrowheads.
Above: An elevator display from the present day using LED or CRT display technology. Signage driven by software is suitable for dynamic displays of information. The decorative frame around the large, clear numerals is redundant but perhaps informative culturally.
Above: An antique incandescent elevator display in its correct context: an elevator manufactured in the 1970s. Electronic circuits control incandescent lights that illuminate plastic rings surrounding the buttons. Of design interest are its non-intuitive sequence and button layout, and the post-hoc modifications made for vision-impaired users.