A lounge suite on a wheeled, motorised platform should be no-one’s idea of style or utility. Even in its state-of-the-art form, the automobile is an inherently awkward device whose operation entails massive inefficiencies of ergonomics and energy use. The sportier the model of lounge-suite-on-motorised-wheels, the more extreme and whimsical will be the inefficiencies of its design. The many safety features of modern private vehicles reflect the many dangers inherent in such an awkward concept.
Below are two realisations of an inherently awkward engineering and design concept. One of these drivers is more comfortable, better entertained, and runs a safer, cheaper and more fuel-efficient vehicle than the other. Hence his bigger smile.
All cars are dangerous, waste fuel and money, pollute the planet and rely on ‘the narcissism of small differences’ for their appeal. If you must drive a car, look for a car with the least-worst styling, safety engineering and energy use. There is plenty of information on these topics for car consumers. I am interested in the good and bad of body styling.
Car manufacturing and marketing today are globalised. ‘Platforms’, or chassis designs, are shared not just among different models, but among different makes owned by the same multinational manufacturer. In some ways this has improved the cosmetic appearance of contemporary cars.
The Ford Mondeo is a good example of the convergence of attractive body designs in car makes that were formerly ugly and/or nondescript. Its high, straight waistline, pronounced wheel-arches with an angular cross-section, concealed B-pillars, large alloy wheels and oversized, bull-nosed face and grill have little originality; but due to the pedigree of the borrowed design elements, the ensemble has considerable visual appeal. Thanks to Peugeot for tail-light design, Audi for the face and grille, and Chevrolet for the lowered ‘greenhouse’ or glass area relative to the high-waisted body.
The fact that cars rely on the narcissism of small differences for their appeal imposes an ‘upgrade treadmill’ on either the manufacturers, or the market, depending on your own interests and perspective in the global economy. It is unusual for the average consumer to run their car until it is unrepairable, which for most vehicles today would mean driving them more than 350,000 km or achieving its equivalent in wear-and-tear. There are several recent cases of manufacturers fixing unbroken designs – resulting in unattractive modifications to the body design of models that were already popular and good-looking. Below is a visual comparison of two editions of the Mazda 6 sedan.
The top picture is the older. True to the tendency for convergence in design features in the globalised car industry, all of the design ‘DNA’ noted above in the Ford Mondeo is present in the older Mazda 6. There is little to complain about except the awkwardness at the base of the C-pillar where the line of the pillar has been complicated by a little plastic section holding a presumably fixed piece of rear-door glass. The newer model is an unappealing welding of Chris Bangle’s notorious BMW 7-series at the rear and a Toyota Camry at the front. The acutely angled front and rear light enclosure detail is a wearisome bit of trickery that has long ceased to suggest sportiness, if it ever did. I also find distracting the protuberance of a square boot profile from the Porsche-like curved line that implicitly joins the C-pillar to the rear bumper. Exaggeratedly square-sectioned front wheel-arches look as bad in the new Mazda 6 as they do in the slabby Toyota Camry from which they have been borrowed. Finally, a high waist, however straight, is unsatisfactory if it brings with it a big arse – as it does here.